Website improvement.
Site enhancement & redevelopment SEO support.
SEO and website improvement are intrinsically linked. That's why we often provide project support to clients who are either evolving or completely redeveloping their site.
Website redevelopment SEO support.
For most organisations their website is a cornerstone of their marketing activities, with potential clients or stakeholders visiting the site from sources such as organic search, Google Ads and social media.
As such, it’s vital that your website is as good as it can possibly be, but the digital landscape changes rapidly and, every few years, your site will require enhancements, a significant overhaul, or indeed you may wish to start afresh.
As a website redevelopment only takes place every few years it’s completely plausible that you might not have the capacity or knowledge within your marketing function to effectively manage the process. There are so many aspects that need to be carefully considered and failing to cover all of these bases can prove costly, in terms of user experience and lead generation.
That’s where we can assist, by working with you and your web developers over a number of months during the redevelopment process, to ensure that you get the very best end result.
We can become an extension of your marketing team during your website redevelopment project
We can help in many ways...
While not a definitive list, here are some of the more common aspects we can help you with if you're planning to redevelop your website:
01
Current site analysis.
Before any redevelopment work is considered, it’s vitally important to fully analyse the current site’s performance. By doing this, you can successfully carry over the aspects that are working well for you, whilst also improving on underperforming parts of the site. We use Google Analytics, Google Search Console, plus other SEO analysis tools, to present you with the current status of your site.
02
Competitor analysis.
Having one eye on your competitors is never a bad thing. We can analyse their websites and identify considerations for your new site, such as potential new keywords, plus functionality that you might also wish to consider.
03
Structure and UX planning.
Getting the right structure in place is an often overlooked aspect and yet is so fundamental to both optimum user experience (UX) and Search Engine Optimisation (SEO). As with many aspects of our work, we take a consultative approach to working with you, to produce the structure and UX that’s ideal for your target audience.
04
Ongoing project support.
We can work with you throughout the project to ensure everything stays on track and that things are being delivered to your satisfaction.
05
Post-launch snagging.
With a project as large as a site redesign invariably at least a few things won’t function quite how they should do upon launch. However, it’s important not to allow these issues to linger. After launching the new site, we can assist you by undertaking a thorough testing process - creating a ‘snagging list’ of points which the developers can then remedy, prior to the project being signed off.
