CLIENT:
Giant Digital
PROJECT:
Ongoing SEO support
HIGHLIGHT:
41% YoY increase in organic traffic
Case Study: Giant Digital.
Founded in 2011, Giant Digital is a specialist agency that helps charities, non-profits and ethical organisations tell meaningful digital stories through digital platforms and experiences.
From consultancy and strategy development, through to complex infrastructure planning and application design and build, the agency’s clients include some of the most recognised charity brands in the UK and beyond.
The work.
While Giant enjoys a particularly high client retention rate, like many businesses they aspire to work with an even greater number of organisations. Lead generation is a key part of their growth strategy and SEO remains a highly effective tactic.
Blue Circle SEO was tasked with improving Giant’s organic performance by providing SEO consultancy on many aspects, including:
• Technical SEO best-practices
• Domain migration
• Information architecture
• Content development and keyword research
• Periodical health checks and performance reporting
A consistent stream of high-quality leads from non-branded click terms
The results.
Blue Circle SEO has worked highly successfully with Giant over the past couple of years – significantly increasing the volume of organic traffic.
From the onset, Giant was particularly keen to grow the volume of ‘non-branded’ clicks for terms relating to their core offering of website design and development services for the third sector. This has been achieved, resulting in the agency enjoying a much more visible presence in Google search results.
Giant now benefits from a consistent stream of high-quality leads – some of which have converted into the agency’s most valued clients.
10
fold increase in # of Google top 10 keywords
41%
YoY increase in organic traffic
The happy client...
Blue Circle SEO has been instrumental in revolutionising our SEO performance, resulting in an increasing number of high quality leads. We're delighted with the passion, attention to detail and willingness to succeed. Highly recommended!
Simon Evans
Client Services Director, Giant Digital
