CLIENT:
Shephard Media
PROJECT:
SEO audit
HIGHLIGHT:
98% increase in organic traffic
Case study: Shephard Media.
For over 40 years, Shephard Media has been providing high-quality intelligence to the aerospace and defence markets, through a combination of digital magazines, online news services, handbooks and the Defence Insight business information tool.
The work.
As part of their commitment to a digital-first approach, Shephard Media were keen to understand how they could augment their already strong organic performance, particularly within Google.
The domain itself has a long, established history and enjoys tens of thousands of monthly organic visitors but, in the ever-changing world of Search Engine Optimisation, constant improvement is required to stay ahead of the competition.
Consequently, Blue Circle SEO undertook a thorough SEO audit of Shephard Media’s website, focussing on areas including:
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Index bloat
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Navigation and crawling
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On-page optimisation
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Off-page backlinks
In total, over 40 key recommendations were made, comprising of a mixture of technical, on-page and off-page aspects.
In total, over 40 key recommendations were made - a mixture of technical, on-page and off-page
The results.
Shephard Media’s development partner quickly began implementing the audit’s recommendations.
Seeing results from SEO campaigns can typically take many months, if not more. However, within just six months, the benefits of the improvement work were already fully evident and the site’s SEO performance flourished.
YoY increase in organic traffic
27,000
increase in Google top 100 keywords
113%
YoY increase in impressions
98%
The happy client...
Blue Circle has been instrumental in driving forward our SEO strategy. From initial audit to testing to launch, Tom and the team made the entire process simple to execute and delivered strong results within a short period of time.
Adam Wakeling
Product Manager, Shephard Media
